National Cornerstone Healthcare Services
National Cornerstone Healthcare Services (NCHS) was founded to serve people with hemophilia and other blood disorders. Their mission is to educate people on treatment options, provide specialty pharmacy services, and coordinate case management so patients can live as comfortably as possible.
Service
Identity | Stationery | Pocket Folder | Brochures | Magazine Ads | Exhibition | Website
NCHS was bringing many independent entities under one overall umbrella company. They were looking for an identity that would bring unity to the brand. Once the logo was established a cohesive look was brought to all the existing marketing collateral.
NCHS was bringing many independent entities under one overall umbrella company. They were looking for an identity that would bring unity to the brand. Once the logo was established a cohesive look was brought to all the existing marketing collateral.
The company was originally comprised of three different entities and sixteen different sales organizations. Due to changes in the Federal law they had merged all the entities into one. That created brand confusion in their market.
Developed an identity and set of graphic guidelines to express the brand. Based on that platform all collateral touch points, including marketing collateral, communication tools, website and trade show graphics were produced.
Designed while senior designer at previous firm.
Brand Cohesiveness
The updated brand help positioned the company as national brand while still maintaining their brand values and personality.
