Preferred Timeshare
Preferred Timeshare Exits is one of the very first pioneers in timeshare consumer protection, opening its doors in early 1996. They have helped thousands of owners throughout the US and worldwide, escape from unsalable, unmarketable timeshares through firm legal action.
Service
Identity | Stationery | Postcards | Website
Desiring a fresh look, Preferred Timeshare Exits underwent a brand makeover. Instead of the predictable tropical timeshare motif, a stylized red butterfly, representing the freedom experienced from being loosed from the timeshare obligation, became the icon. The word EXITS in red further reinforces the idea of a way out.
Designed while senior designer at previous firm.
Preferred Timeshare Resales
When the client launched Preferred Timeshare Resales the same theme was explored, this time utilizing a hummingbird to represent the feeling of freedom. The line of motion was given to the bird, and a new color palette was chosen to differentiate the RESALES division.
